I’m Shelby. I officially started working for myself around the age of 30 (this is totally proof that it’s never too late to shift careers)… but before going all-in as an entrepreneur, I was always working on side projects.

You have to think of businesses like you do relationships (this could be partners, friends, doctors, therapists, etc.) - you might not find the perfect fit right away, and the same goes for businesses - if it’s not feeling right, you can’t be afraid to move on and try something different.

I went through a lot of different business models. I was scammed in my early 20s with a multi-level marketing business, I sold physical products through fulfillment by Amazon, I started and grew an Etsy shop selling art printables, and many more. Not all of these businesses “failed” (except the MLM, those suck lol), but they didn’t feel like the right fit for me.

I discovered my love for YouTube & content creation in 2016 … and over the years of trial and error, I feel pretty confident in what it takes to grow an online community, create products or services that solve problems, find growth in your business without burning yourself out, and overall - creating a life that makes you excited to wake up on Monday mornings.

I have spent the last 5 years working with clients and integrating my methods and expertise into their businesses… and now I want to use those same methods to help you do the same!