(But really, I'm a creative educator who helps people turn their digital mess & dreams into a sustainable biz)
… and my official title is Brand Manager + Content & Monetization Strategist
hello, I’m Shelby Kay
design your biz with my free Notion bundle:
This free “design your biz” dashboard bundle includes everything you need to get started.
✧ brand book builder: take the time you need to ask yourself those important questions about your business and really figure out who you are and what your brand represents
✧ value ladder worksheet: this worksheet will help you plan out your lead magnet and paid offerings - it’s important these work together to help your community “climb the ladder”
✧ ai prompts: you’re not going to be able to juggle it all by yourself and usually in these early days, you don’t have the means to hire help yet - so these prompts will help you leverage ai as an assistant (not a replacement for your creative work)
✧ content calendar: this dashboard wouldn’t be complete without a content calendar, the biggest part of growing any business is marketing and social media is going to make or break your biz - stay organized with this simple to use calendar
…and of course, there is more.
Have you ever thought to yourself, “If I had the time, I would put all of my energy into growing a business that I love”? Well… I did it without the time.
I had a 40 hr. per week corporate job and a newborn baby - but still managed to grow my biz enough to quit that job and be a work at home mom, while making a bigger income than I ever had before. But there was a problem - it was so hard and I shed a lot of tears while juggling it all.
But… over the years, I developed a workflow that actually helps you “do it all”, without needing to hustle or burn yourself out: system stacking. This idea of stacking systems was inspired by the book Atomic Habits. The author, James Clear says, "Habit stacking increases the likelihood that you'll stick with a habit by stacking your new behavior on top of an old one".
Long story short, I put “habit stacking” into practice and it worked, and so I thought to myself, what if I did that with the systems in my business (and personal life) too!
…and guess what? It worked.
Brands & Clients I’ve worked with…
“I had the pleasure of working with Shelby on a long-term collaboration at Durable, and she was absolutely amazing. From the start, Shelby was quick to understand our brand and audience, and she created content that spoke to both perfectly. She has such a great sense for what works and always brought fresh, creative ideas to the table.
Working with her was so easy. She’s responsive, open to feedback, and genuinely collaborative. I was always impressed by how thoughtful and detail-oriented she was, making sure every piece of content aligned with our goals and messaging.” - Christine Colling
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here is what you can expect by joining our newsletter:
✧ real, unfiltered conversations about the struggles of being a content creator & building a biz online
✧ actionable advice, challenges, and more - without always trying to sell you something
✧ and the guarantee that if you want to do this whole business thing, I am going to be there to support you along the way