a little about me

TL;DR I'm Shelby Kay

I'm a content creator, soft-entrepreneur, and granola-aesthetic obsessed homebody.

Around here, my mission is simple: I help you create the life you’ve always dreamed of through intentional content, practical tools, and strategies that actually work. 

I’m a bit of a nerd when it comes to systems and productivity hacks (because let’s face it, we all need a little help staying on top of things). But when I’m not deep into crafting content or developing resources to share with you, I’m probably cozied up with a tasty snack, binging my latest Netflix obsession, or spending quality time with my best friend (who is also my husband), and of course, our goofy 6-year-old.

At the end of the day, I’m just a regular person, trying to make life a little easier and more fulfilling—for myself and for you. I love connecting with like-minded people who want to create something meaningful, and I can't wait to get to know you better as we go on this journey together.

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The Creator’s Resource Hub

Grab it here

The hub is more than just a collection of tools—it's a window into my journey as a content creator and entrepreneur. It represents years of mistakes and lessons learned, all compiled into valuable resources for you. As this hub grows, it will continue to reflect my ongoing discoveries. It's my way of giving back to the community that has supported me and fostering a culture of knowledge-sharing among creators (no gatekeeping allowed 🫶)!

10 free resources

access to future resources

creators & brands I've worked with:

Here's a gentle reminder: it's okay to slow down.

In fact, it's more than okay—it's essential. When we slow down, we give ourselves the gift of clarity. We can see the bigger picture, make thoughtful decisions, and align our actions with our values. It's like taking a scenic route instead of the highway—you might arrive a little later, but the journey will be so much richer.

By embracing a slower pace, you're allowing yourself to learn, grow, and adapt. You're building relationships, refining your craft, and creating something sustainable. It's not just about the destination; it's about becoming the person you want to be along the way.

So, take a deep breath. Give yourself permission to move at your own pace. Trust that your journey is uniquely yours, and that's what makes it beautiful. In the end, you'll have created something truly special—a life and business that feels authentically, wonderfully you.

person sitting on top of gray rock overlooking mountain during daytime

Is my content for you?

My content and resources are for dreamers who want to work for themselves but don't know where to start, as well as those who've tried the hard entrepreneurship, hustle approach and are ready for something new (like my “crunchy-creator” method.

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"Shelby’s videos are so helpful! Her advice on productivity and balance has made a real difference in how I manage my time."

— Lindsay W.

"I love Shelby’s content. She explains things in such an easygoing way, and her tips have really helped me get more organized without feeling overwhelmed."

— Rachel P.

"Shelby’s videos feel like a cozy chat with a friend. Her tools and advice have helped me create a business that fits my life perfectly."

— Sarah J.

"Shelby’s videos are so helpful! Her advice on productivity and balance has made a real difference in how I manage my time."

— Lindsay W.

"I love Shelby’s content. She explains things in such an easygoing way, and her tips have really helped me get more organized without feeling overwhelmed."

— Rachel P.

"Shelby’s videos feel like a cozy chat with a friend. Her tools and advice have helped me create a business that fits my life perfectly."

— Sarah J.

"Shelby’s videos are so helpful! Her advice on productivity and balance has made a real difference in how I manage my time."

— Lindsay W.

"I love Shelby’s content. She explains things in such an easygoing way, and her tips have really helped me get more organized without feeling overwhelmed."

— Rachel P.

"Shelby’s videos feel like a cozy chat with a friend. Her tools and advice have helped me create a business that fits my life perfectly."

— Sarah J.